Welcome to the Chatterbox Magazine Franchise website Copyright © 2008
Magazine Franchise
Welcome to Chatterbox Magazine Franchise
The perfect business opportunity for you in 2008
During 2008 many of us will have found ourselves worse off financially than ever before, with the 10p tax rate abolished, fuel prices and road tax spiralling out of control, food costs escalating, we will have less and less disposable income. Many will have to turn to a second or even third income. Some of those mothers that would prefer to stay at home with their children will have no choice but to seek some form of additional income. Here is a legitimate chance to make a serious income, part time or full time, working from your own home.
Your first year potential earnings can be in excess of £40,000!
What's it all about?
Now you can work from the comfort of your own home and have an excellent income with a respected business that makes an instant profit.
In just eight weeks you can easily have dozens of new business customers eagerly buying your services and regularly coming back for more each edition! That’s because nearly every business in your area will need your solution, and you will literally run rings around any competition.
Sounds too good to be true – but it’s not; I promise you!
This is a real business that you can run from your own home, whether you work just a few hours a week or choose to work full time, it will fit in perfectly around a second job or looking after your children whilst working from home.
Let me tell you what it’s not first!
It's NOT a business that requires you to clean, address envelopes, make cold telephone calls to businesses that “don’t want to hear it” or anything else where you only get paid by the hour.
It's NOT a pyramid scheme whereby you have to sell to your friends and family.
It's NOT a 'get rich quick' scheme that requires special computer skills just to get started.
It's NOT a business where you buy catalogues or products to stack up in your spare room.
It's NOT a scam or con of any kind, read on and see for yourself.
So what is it and how did I start?
My name is Christine Jones and in 1998 and at the age of 40, I was made redundant from my position, I had worked for a major advertising agency and thoroughly enjoyed my job. Having two children and now no job, I was feeling somewhat lost and unsure which direction to take next. I have always been a keen writer and had already completed a part time writing course. So I decided to combine my two skills and I began to have the formation of an idea… Perhaps I could still sell advertising and combine my writing skills by producing a local magazine! It made no sense to try to sell the magazine but better to help the community and local businesses by making it free for readers and at the same time generate income from the advertising sales. There were obviously the larger newspapers and several small publications but advertising was expensive in the newspapers and the smaller publications had nothing interesting in them to read!
The very first edition was a resounding success, I delivered 2000 magazines to local shops, pubs and libraries, by the time I got back home the phone started to ring, there was no one more surprised than me!
The simple reason for this success is all in the editorial content, after 10 years we know what readers like!
Unlike me, you will never have to even think about writing or creating editorial, we will always supply a consistently high quality amount of editorial for your magazine as part of your franchise package! All you have to do is use your time to generate advertising sales within your community.
HERE ARE SOME FREQUENTLY ASKED QUESTIONS
Two of the most frequently asked questions by both readers & advertisers alike, is:
How can Chatterbox Magazine be free & how is it paid for?
A lot of people can not understand the concept of how it works but it really is simple:-
By selling advertising at affordable rates to all types of businesses and companies, generates all the money required to pay for the printing and other costs of producing the magazine.
So, is there much risk involved?
The magazine is “crafted” in such a way that you create the magazine according to the amount of advertising space sold. Example: - If you sell only enough advertising to warrant a 36 page publication then you create that issue to work around that amount of pages, therefore keeping your profit margin intact. As your advertising revenue grows, you will need to produce more pages to accommodate this, however you can grow in small stages, more colour when needed, more black & white pages when needed and eventually more copies of the magazine being printed. This will lead to greater impact and also as a selling tool, reaching new advertisers and readers alike. Therefore as you are in control of your magazine and it’s costs, there is very little risk involved.
How Much editorial will be provided for each issue?
A set amount of consistently high quality editorial will always be supplied for each edition, however as you develop your magazine in your area, you will be able to give it a “local feel” by adding articles, features and competitions sponsored by businesses. We will provide any word search or crosswords for you to use for your competitions.
Will I need to employ anyone to help?
You will not need to employ any staff but as you grow you may choose to take on extra help it will depend on how big you want your business to become.
Will I need to carry any stock?
No you have to fill up your garage or spare room with any kind of stock! Overall this is a very low maintenance franchise.
How many hours a week will I have to work?
Once you have established customers, most will remain with you throughout the year, repeat business currently makes up about 75% of my sales each edition. Obviously in the early days most of your time will be spent finding your initial customer base and as with all aspects of life ‘you get out as much as you put in!’ However you can be flexible with your hours and work less some days than others.
Common sense should be your guide-line but as we have already covered, your advertising sales will reflect what number of pages your magazine requires although a good target would be to aim to achieve a 36 page magazine initially, don’t forget you have editorial on many pages, so you are not looking to sell all 36 pages for advertising but if you do, then you add more pages to accommodate your success!!
How much I should pay to have the magazine printed?
I have a full price structure provided by my regular printers starting from a minimum amount of pages and based on all equations, quantity of magazines, and how many colour & black & white pages required. My printer is prepared to work for any franchisees who would like to use them, alternatively the price structure I have produced will enable franchisee’s to go and see any local printing company and get the best deal possible! Always remember however that it is not just a good price that you need but also high quality and a printer who understands how important your timescales are for getting your magazine back & distributed to your readers. A late publication can bring your business to your knees temporarily!
Will I need to work from an office?
Absolutely NO! This Franchise is totally geared up to run from the comfort of your own home! There is no need what so ever to have to spend money on any extra overheads. I have successfully run Chatterbox Magazine from a home base, whilst bringing up my two children, cooking, shopping, cleaning, need I go on??
Is there training/support for franchisees?
Yes, each franchisee receives a Franchise Pack covering all aspects of the business. They also get full training. Once up and running franchisees can call the franchisor for advice and support at any time. Head Office organises themed workshops and meetings for all franchisees.
Where is the market for our product?
The good news is that the market place for Chatterbox Magazine has no beginning and no end! Anyone who is running a business from a one person to an international company could be one of your prospective advertisers. However, NEVER treat the small one man or woman business any differently to how you would treat a larger company. Why? Because from experience these smaller businesses will be the most loyal, reliable and regular advertisers you will have and they will also become your ‘bread and butter.’
Never, ever treat an advertiser with less respect because you think that they are ‘not as important.’
After ten years experience with Chatterbox and many more years previously in the advertising business, I have found that rule number one is NEVER judge a book by its cover! We all have to start somewhere and Chatterbox Magazine has seen many a small business become a larger business. You have a product that is beneficial to all types of businesses regardless of their size. Everyone is a prospective customer or advertiser, treat them all as special. Your customers are everywhere, in church newsletters, residents association newsletters, post cards in shop windows, leaflets through your door, friends of friends and more obviously in every free or paid for local newspaper.
Who Works For Chatterbox?
As previously mentioned Chatterbox Magazine does not employ anyone. I have worked on the magazine on my own for ten years. I do use a printing company and I do (because of the volume of advertising) have help with the type setting of the pages and colour advertisements. However in the beginning I was able to manage alone. Help can always be used if and when your franchise reaches those dizzy heights but it’s a nice thought that YOU will always be number one!
Residual Income
Create an advert once and get paid over and over again. Your advertisers will usually continue with the same advert edition after edition, they will see the results they get from using your publication and be more than happy.
Community respect
You have a unique product that will soon be sought after by local businesses. You have a very high quality, glossy, publication with plenty of good editorial to read but which offers affordable advertising rates! You will soon become an integral and respected part of your community.
Quick return on investment
Chatterbox is a bi-monthly production so your return starts after just 8 weeks!
Low cost
One of the best investments you’ll ever make, and getting with your first advertiser means profit starts from the very first edition.
Little or no risk involved
Chatterbox Magazine has been consistently successful for ten years; it is a product every business needs and wants. There will always be a market place for competitively priced advertising and as such represents very little risk.
Chatterbox Magazine flourishes in a city that has been one of the worst hit by unemployment and closure of many large manufacturing companies. The simple truth is that almost any town or city anywhere in the world needs a Chatterbox Magazine. That’s a huge potential market – and a great opportunity for you.
It is so simple to replicate, whatever your background or experience and no matter where you live in the country.
So if you want to generate some serious additional income and want to spend less time working, more time with your family, receive respect and admiration in your community because of what you do, then this is definitely for you!
What’s included?
We will provide you with the entire editorial you need to produce your magazine. Free document templates consisting of letter heads, compliment slips, business cards and everything you need to run a successful and professional magazine.
A customised software package designed for Chatterbox Magazine, this will enable you to book and track all advertisers, payments, aged debts etc. Access to non-stop advice. Your own Chatterbox Magazine Franchise pack (or operations manual) and full training, including sales training.
Could I run my own Chatterbox Magazine?
Everyone that has ever worked for them selves will tell you that there is nothing more satisfying than running your own business, however, there can be no other business more satisfying than running your own magazine!
You will enjoy that special privilege of becoming a valued figure within your local community; receiving regular fan mail telling you that you have just made someone’s day! Your confidence will grow with every edition published; you will feel respected and worthwhile!
You will be able to tailor the working hours around your lifestyle and still enjoy an excellent income! Chatterbox Magazine is a franchise opportunity that you will be able to personalise and develop, something that can improve the community, promote local businesses and be totally fulfilling!
Throughout your journey you will meet so many interesting people and learn so much! Chatterbox will create countless opportunities; especially within your community, it will give you and others a voice!
Chatterbox Magazine enables you to perform a rewarding and enjoyable job everyday.
So don’t just read a magazine, create one,
with a Chatterbox Magazine Franchise!
Copyright © 2008 Chatterbox Magazine Franchise
